Supporting ENPAF's strategic communication

The project aims to develop and implement an integrated communication strategy to enhance the public image of the Italian National Welfare and Assistance Institute for Pharmacists (ENPAF), promote its services, strengthen media relations, manage reputational crises, and ensure visual-identity consistency both online and offline.

The project's activities include media and reputational-crisis management, digital-content development, social-channel management, media relations and press-office support, and internal training.

The project aims to:

• promote a positive image of Enpaf among members, stakeholders, and the public.
• Improve the management of media relations and institutional communication.
• Create digital content for the website and social media.
• Monitor and manage reputational crises.
• Simplify and make the communication of available services more accessible.

Fondazione Giacomo Brodolini Srl SB is responsible for strategic coordination of communication, content development, media management, digital-communication support, reputational-crisis management, internal training, and results monitoring.

Project deliverables

• Strategic and annual communication plan.
• Digital content for website and social media.
• Press releases, interviews, newsletters.
• Reputational-crisis management plans.
• Training activities.
• Monitoring and evaluation reports on communication activities.

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