Europa, Italia, raising awareness on Eu-funded projects

Europa, Italia was launched with the aim of promoting public and wider public understanding of European cohesion policy, raising citizens' awareness of EU-funded projects and highlighting their impact on people's daily lives. The collaboration with GEDI Digital and Repubblica.it has resulted in a special platform that, through careful information activity, highlights the impact of European policies on the environment, businesses and people. Particular attention has been paid to the investment in the Next Generation Eu package of measures dedicated to the environmental and digital transition. 

Various editorial products were created, collecting testimonies from the beneficiaries of the Structural Funds and reporting on citizens' experiences and needs. The integrated communication campaign was carried out by professionals in a simple and clear style to reach the general audience and especially young people between 14 and 20 years old, the protagonists of the Europe of the future. 

Fondazione Giacomo Brodolini (FGB) coordinated the project activities and participated in all phases, creating the content for the platform and managing the social media profiles. It also organized events, such as the one in Rome on 14 July 2021 with the EU Commissioner for Cohesion Policy and Reform, Elisa Ferreira